As you can tell by looking at the chart above search engine optimization is becoming increasingly more important to small businesses as they realize the value that having a strong online presence can have. When considering SEO as a part of your marketing strategy I suggest you consider a few things.
- It’s typically an upfront cost with little to no ongoing fees once rankings are achieved. Unlike the Yellowbook or other forms of advertising that you will have to continue paying for year after year. You may need to chip in a few bucks now and again to keep your top rankings but for the most part once you’re #1 it doesn’t take much to keep you there.
- More and more people are using the internet every day to find local businesses. Google has stated that 20% of all searches done on the internet have local intent and Bing recently has stated that over half of the searches done on mobile devices like your iPhone or Blackberry are for local businesses. Traditional forms of advertising may not be going away completely but the internet is going to only increase in usage as more and more young people become the primary consumers.
- Even with the huge customer base and AWESOME potential businesses are not utilizing SEO in mass yet. This means the competition for your industry is probably not that great and when you’re the first one there it’s much easier than trying to compete with 5 other businesses who realized this opportunity before you.
- It’s NOT THAT EXPENSIVE. If you’ve had the wonderful folks from YellowPages, The Blackbook, or Dex in your office you know how much that costs. Anywhere from a couple grand to well into the five figures and really to reach everyone you have to advertise in all of the big ones mentioned above. A good Coeur d’Alene SEO can provide you with a full list of services that will probably provide more ROI for a fraction of the cost.
So when considering where you want to spend your advertising dollars this year I think you should give some strong thought to search engine optimization. If you want to schedule an appointment with me to see what I can do for you fill out the form on the right or give me a call. Remember you dont pay a dime unless I get you results. You can check out my pay for performance guarantee here!
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